This Privacy Policy explains exactly what personal data 777gem collects from Pakistani players, why we collect it, how it is stored and protected, and the rights you hold over your own information under applicable data protection principles.
777gem ("the Platform", "we", "us", "our") operates the online casino and sports betting service at 777gem.bet. As part of operating this platform for players across Pakistan — including in Karachi, Lahore, Islamabad, and Faisalabad — we necessarily collect and process certain personal data about the people who register accounts and use our services. This Privacy Policy describes in plain, honest terms exactly what that data is, why we need it, how long we keep it, who we share it with, and what your rights are.
This Privacy Policy applies to all data collected through the 777gem website at 777gem.bet, through our customer support channels, and through the payment processing and verification steps that are part of managing a regulated real-money gaming account. By registering a 777gem account or continuing to use the platform, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy should be read alongside the Terms & Conditions, which govern the overall contractual relationship between you and 777gem. In the event of a conflict between this Privacy Policy and the Terms & Conditions on a matter relating to data, this Privacy Policy governs.
Your data is yours. 777gem does not sell your personal data to third-party marketers. Data shared with third parties is shared only with service providers acting on our behalf under strict contractual data protection obligations, or where required by law or a regulatory authority.
777gem reserves the right to update this Privacy Policy at any time. When a material change is made, we will notify registered users via the email address held on their account. The version published on 777gem.bet at the date of your most recent login constitutes the applicable Privacy Policy. We encourage you to revisit this page periodically.
Six principles that define how 777gem handles every piece of data collected from players on the platform.
777gem does not sell, rent, or trade your personal data to third-party advertisers or data brokers under any circumstances. Your CNIC details, contact information, and transaction history exist on our platform solely to operate your account and comply with our regulatory obligations — never to generate revenue from data trading.
All data transmitted between your device and 777gem servers is protected by 256-bit SSL/TLS encryption — the same standard used by major Pakistani banks including HBL and UBL. Sensitive data such as CNIC scans and payment details are encrypted at rest using AES-256 and stored in access-controlled environments with strict internal audit logging.
777gem retains personal data only for as long as is necessary for the purpose it was collected, or as required by our licensing and AML compliance obligations. Once a retention period expires, data is securely deleted or anonymised. We do not hold onto data indefinitely — active account data is reviewed regularly against defined retention schedules.
Every 777gem account holder has the right to access, correct, restrict, or request deletion of their personal data. You can submit a Subject Access Request at any time by contacting our data protection team at the email address in Section 12. We will respond within 30 days. Your data rights are real and enforceable — not just a checkbox on a form.
777gem's data handling practices are shaped by the data protection obligations embedded in our operating licence. Our compliance team conducts regular internal data audits to ensure practices remain aligned with current regulatory guidance. Third-party processors used by 777gem are contractually bound to handle data in accordance with equivalent standards.
777gem follows a data minimisation principle: we collect only the personal data that is strictly necessary to operate your account, verify your identity, process payments, and fulfil our compliance obligations. We do not collect data speculatively or build advertising profiles. If we do not need it to run your account safely and legally, we do not ask for it.
777gem collects personal data in the following categories. Not all categories apply to every user — the data collected depends on the nature of your interactions with the platform.
This is data that identifies you as a specific individual. It includes your full legal name as it appears on your Pakistani CNIC, your CNIC number, your date of birth, and a scanned copy or photograph of your CNIC where submitted for verification purposes. Identity data is mandatory for all registered 777gem accounts without exception.
This includes your registered email address, your Pakistani mobile number, and — where provided for proof-of-address verification purposes — your residential address. Your mobile number is used for OTP-based two-factor authentication and for essential account communications.
This includes records of deposits made to your 777gem account, withdrawals processed from your account, your transaction history on the platform, the payment methods associated with your account (such as a JazzCash or EasyPaisa mobile number, or an HBL/UBL/Meezan Bank account reference), and source-of-funds documentation where requested during enhanced due diligence checks.
This includes your betting history across all products — sportsbook, casino, slots, live dealer games, and instant games — session durations, game preferences, bonus usage history, responsible gaming tool settings, and any self-exclusion or account limit history. This data is used for account management, responsible gaming monitoring, dispute resolution, and fraud detection.
This includes your IP address at login, device type and operating system, browser type and version, and session identifiers. Technical data is used primarily for fraud prevention, security monitoring, and platform optimisation. It is not used to build advertising profiles.
This includes the content of communications you send to 777gem via live chat, email, or any other support channel, together with metadata about those communications such as timestamps and case reference numbers. Communications data is retained for quality assurance, dispute resolution, and regulatory record-keeping purposes.
Note on Sensitive Data: 777gem does not intentionally collect special category personal data (such as health, religious belief, or political opinion data) as part of its standard account management process. Where a player voluntarily discloses health-related information — for example, in the context of a responsible gaming self-exclusion request — that information is handled with the highest level of confidentiality and used solely to administer the requested account protection.
777gem collects personal data through the following means:
777gem processes personal data under the following legal bases:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract (the Terms & Conditions) |
| Age and identity verification (KYC) | Legal obligation (licensing compliance) |
| Processing deposits and withdrawals | Performance of a contract |
| Anti-money laundering checks | Legal obligation (AML regulations) |
| Fraud detection and prevention | Legitimate interests of 777gem and its users |
| Responsible gaming monitoring | Legal obligation and legitimate interests |
| Customer support communications | Performance of a contract |
| Marketing emails and promotions | Consent (opt-in at registration or via account settings) |
| Platform analytics and improvement | Legitimate interests of 777gem |
777gem uses personal data for the following purposes:
We do not use your data for: profiling for sale to third-party advertisers, political profiling, religious or ethnic profiling, or any other purpose incompatible with operating a regulated gaming platform.
777gem shares personal data with third parties only in the following circumstances and only to the extent necessary for the stated purpose:
We share necessary transaction and identity data with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast to process your deposits and withdrawals. Each of these providers operates under its own privacy and data protection obligations.
We share identity documents submitted for KYC verification with our contracted third-party verification service providers. These providers are contractually prohibited from using your data for any purpose other than verifying your identity on behalf of 777gem.
We may check your details against sanctions lists, PEP databases, and fraud prevention networks to comply with our AML obligations. These checks are mandatory for regulated gaming operators and are conducted only by established, reputable screening service providers.
777gem will disclose personal data to regulatory bodies, law enforcement agencies, or courts where we are legally required to do so. This includes mandatory reporting obligations under AML regulations. We will not voluntarily disclose data to government authorities beyond what is legally required.
Data is hosted on secure cloud infrastructure provided by contracted IT service providers. These providers act as data processors under contractual data processing agreements and have no independent right to access or use your personal data.
No Third-Party Marketing: 777gem does not share your personal data with third-party advertisers, marketing agencies, or data brokers for their own promotional use. Any marketing you receive from 777gem comes from 777gem directly, based on your opt-in consent.
777gem retains personal data in accordance with the following general principles and minimum periods required by our licensing and AML compliance obligations:
At the end of the applicable retention period, data is securely deleted using methods that prevent recovery, or irreversibly anonymised so that it can no longer be linked to an individual.
777gem implements a multi-layered approach to data security, including technical, organisational, and procedural controls:
In the event of a data breach that is likely to result in risk to your rights and freedoms, 777gem will notify affected users without undue delay and will take immediate steps to contain and remediate the breach.
777gem uses a limited set of first-party cookies on 777gem.bet. We do not use third-party advertising cookies or tracking pixels for behavioural advertising purposes.
These cookies are strictly necessary for the platform to function. They maintain your session state, remember your login status during an active session, and ensure security tokens operate correctly. These cookies cannot be disabled without breaking core platform functionality.
These cookies remember your preferences — such as your preferred language, responsible gaming settings, and display preferences — so you do not need to re-enter them on each visit. They are set only with your consent.
777gem uses anonymised, first-party analytics to understand how users navigate the platform so we can improve the experience. No personally identifiable data is transmitted through these cookies. Analytics data is aggregated and cannot be used to identify individual users.
You can manage cookie preferences through your browser settings at any time. Disabling essential cookies will impair your ability to use the platform.
As a 777gem account holder, you hold the following rights in relation to your personal data. To exercise any of these rights, contact our data protection team at the email in Section 12. We will respond within 30 days of receiving a valid request.
These rights are real and enforceable. Contact our data protection team at any time to exercise them.
You can request a copy of all personal data 777gem holds about you via a Subject Access Request (SAR). We will provide a full data export within 30 days at no charge.
If any personal data we hold about you is inaccurate or incomplete, you have the right to have it corrected. Contact support with the correction and supporting evidence.
You can request deletion of your personal data where it is no longer necessary for the purpose collected. Note: AML and licensing obligations may require us to retain certain records regardless.
You can ask us to restrict processing of your data in certain circumstances — for example, while you contest the accuracy of data we hold, or where you have objected to processing pending our review.
Where data was provided by you directly and processed on a consent or contractual basis, you can request it in a structured, machine-readable format for transfer to another service provider.
You can object to processing based on legitimate interests, including profiling. You can also withdraw marketing consent at any time by updating your account preferences or contacting support.
777gem is strictly a 21+ platform. We do not knowingly collect personal data from anyone under the age of 21. Age is verified using a valid Pakistani CNIC at the point of registration, and further age verification checks may be conducted at any time as part of ongoing KYC compliance.
If 777gem discovers that personal data has been collected from a person under the age of 21, that account will be closed immediately. All data associated with the underage account will be deleted from our active systems, subject only to any retention obligations that arise from the AML review triggered by the closure. Deposited funds will be returned to the originating payment method after the compliance review is complete.
21+ Only — No Exceptions. If you believe a minor has accessed or registered a 777gem account using your details or payment methods, contact support immediately. We will act within 24 hours to secure the account and initiate a review.
777gem sends marketing communications — including bonus offers, promotions, and platform news — only to users who have actively opted in to receive them. Opt-in consent is obtained at the point of registration and can be managed at any time through your account settings.
You can withdraw marketing consent at any time by: (a) updating your communication preferences in your 777gem account settings; or (b) clicking the unsubscribe link included in every marketing email we send; or (c) contacting our customer support team and requesting removal from marketing lists. Opt-out requests are processed within five business days. Withdrawing marketing consent does not affect essential account communications such as transaction confirmations, security alerts, or regulatory notices.
777gem does not share your contact details with third-party marketers for their own promotional purposes. All marketing communications you receive in connection with 777gem will come from 777gem directly, from addresses at the 777gem.bet domain.
For any queries relating to this Privacy Policy, to exercise your data rights, or to raise a complaint about the way your personal data has been handled, please contact the 777gem data protection team:
Data Protection Contact: 777gem Data Protection Team
Email: support at 777gem.bet (plain text — not a clickable link)
Response Time: Within 30 days for data rights requests; within 72 hours for general privacy queries
Support Languages: English and Urdu
Platform: 777gem.bet
If you are not satisfied with how 777gem has handled your personal data or responded to a data rights request, you have the right to escalate your complaint to the relevant data protection supervisory authority or to the independent dispute resolution body specified by 777gem's licensing authority. Details of the relevant supervisory body are available on request from our data protection team.
Last Updated: This Privacy Policy was last reviewed and updated on 1 January 2026. The current version is always available at 777gem.bet/privacy-policy. Material changes will be communicated to registered users by email prior to taking effect.
777gem is built for Pakistani players who expect transparency, security, and responsible gaming. Explore the platform or log in to your account.